Nobody likes to have to pay more for anything, that is true. However I have recently been seeing a lot of complaints about the pricing and then usually tagged with some other complaints about the way the software works.
Here is my two cents… This software is amazing and quite honestly the development work these guys are doing is nothing short of amazing. It seems like everyday we are getting new features that make my specific work easier or expand my capabilities. Seeing a price increase for me is much easier to swallow when I see that it is coming back to me in enhancements I can directly use.
Appreciate that their approach is to release features as they are tested and then they are immediately available. We do not have to wait for months and years for new versions with ten or twenty new features that make our heads spin.
This is a classic example of the Iron Triangle. Given the option of choosing two from Cheap, Easy and Fast, you can see that Easel falls squarely in the Easy and Fast leg. I would also argue that for the price we are some elements of cheap also.
Keep up the good work guys, anxious for the next release of enhancements!