How to get the right cut settings for V-carve

Hi, I’ve posted this before but was unable to follow up. I am having trouble getting the results I’m wanting when trying to use the v-carve bits. I will post what I’m getting. First image goes with the last screen shot. It was just a line. I want the letters to look like that though. Second and third images go with each other, you can see the results from the carve.