That is an ugly, boring, symmetrical page layout. I’d flunk anyone who did a project on it.
Yes, the golden ratio A- and B-series paper sizes are nice, esp. the way they fit into envelopes and one can reduce / enlarge them in alternates.
The problem is, people doing art programs where the width of a two-column ad != two columns plus the gutter who then complain when:
- their art is clipped
- their art sticks into the margin or the gutter
- their art is asymmetrically scaled
- their art is reduced in size proportionally
I’ve never seen an art program done in metric on a metric page with three columns in a pleasing layout which didn’t result in such issues. Until then, my contention stands.
U.S. standard paper sizes are (in inches): ANSI A / letter (8.5x11), legal (8.5x14), ANSI B / tabloid/ledger (11x17), B+ (13x19), ANSI C (17x22), ANSI D (22x34), ANSI E (34x44) plus the Arch sizes.