Here’s a secret that I’ll share that you don’t want to hear:
The marketplace is incredibly saturated for most products, their paid advertising is horrible, their interface is lacking, their listing fees are outrageous, their search engine is subpar, their community is ALL about “Oh I like this but I’m not going to buy” or “Oh my gosh, everyone look at how awesome this is but don’t buy” or “I like this, I’ll do it myself.”
I had been on Etsy since August 2015 (I put my shop on vacation a few months ago and never bothered to reactivate it). I’ve sold a decent amount on the site (61 orders, $1k…not CNC stuff). I’ve made that many sales in 2 days on Amazon Handmade. In 2016, I had $544 in sales on Etsy. I had a single day on Amazon that beat that amount. Same products, same pricing, just different marketplace.
And guess what? I’m not the only one that has this opinion. Etsy has lost its appeal to quite a few sellers.
Facebook Market does well for people. That’s a market I’ve yet to tap into but I probably should look into it. I primarily do custom things but for non-custom stuff, I think Facebook will sell quicker and better than Etsy.
I’m about to start posting some custom CNC items on Amazon Handmade and I’ll let you know how that goes. I’ve only posted a few CNC items on Amazon and sold like 3 or 4 of them but I’ve only posted like 4 or 5 CNC items. It’s hit and miss sometimes.
I speak highly on Amazon and it can generate some sales and traffic but just a word of caution, they will boot your ass REAL quick if you miss shipments, get bad reviews, etc. Etsy could care less and people have gotten screwed over buying from Etsy and Facebook may not be as bad. If you sell 3 things on Amazon and miss a ship date or get a bad review or have a claim filed against you, they don’t hesitate to restrict your account. Amazon is a place to sell, not a place to “like” and “share” like Etsy.