Tips for starting a CNC Side Business with an X-carve/CNC

Hi everyone. I hope this thread is still going strong. I’ve read it a few times and there is quite a wealth of information. I’ll dive right in. I just launched an LLC to make CNC signs, gifts, ornaments, and trinkets. I plan on mostly selling/giving products away as gifts for marketing. I have worked out my logo and a business plan is in the drafting stages. I am getting ready to buy my X-Carve machine and have been looking at various upgrades from CNC Newbie and TBC CNC. Particularly the Z-Axis improvements. Has everyone found the X-Carve to be enough machine for their projects or would I be better with a machine that costs 2x as much with a name that starts with “Ax” and ends in “iom”? Is the Easel enough to get started or would you recommend moving to the Vectric software quickly? Thanks in advance for your replies!