Finishing a Multi-Carve.... Where do I start?

Howdy… Very happy with my multi-carve of names. Just not sure the steps to take in staining to make the background, Last name, and the first names… pop from each other. How do you do it? Use a small artist brush… hit the background first… last names next? Just not sure on the best procedure. I would appreciate anyone that can help. I am a newbie… and I am pleading ignorance.

Thanks… Chuck Lyons IMG_3556|666x500