Finishing a rought cut sign!

Just finished my first sign for my friends company. Came out great! I bought some rough cut pine from a local guy in Vt and have a quite a few people interested in them.
Just wondering the best finishes to use on something like this. Kind of want to paint the letters so they pop.
What do you guys think?



I think painted letters and natural sign would look great.

Thats what im leaning towards. Ive already stained it with the natural once probably poly it a few times then paint the letters the poly a few more times over that

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Thanks for the input everyone. Definitely shying away from oil based products at least for now