A round is seed capital…$2MM in this case to get the idea off the ground and into a prototype ready for launch.
B round is execution capital, 2 rounds one of $5MM and one of $3MM to prove out the idea, get is sold and make sure the stuff works.
C round $11.5 MM is for scaling the company, could be acquisition, in our case its getting Easel better and multi platformed (that’s really hard by the way)
https://www.crunchbase.com/search/funding_rounds/field/organizations/funding_total/inventables